Sears "BLOW HORN" porcelain trucking road coutesy sign
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Sears "BLOW HORN" porcelain trucking road coutesy sign
Sears, Roebuck and Co., or Sears, is a mid-range American chain of department stores which was founded by Richard Warren Sears and Alvah Curtis Roebuck in the late 19th century. Richard Warren Sears was a railroad station agent in North Redwood, Minnesota, when he received an impressive shipment of watches from a Chicago jeweler. Sears purchased them, then sold the watches for a considerable profit to other station agents, then ordered more for resale. Soon he started a business selling watches through mail order catalogs. The next year, he moved to Chicago, Illinois where he met Alvah C. Roebuck, who joined him in the business. In 1893, the corporate name became Sears, Roebuck and Co. The first Sears catalog was published in 1888. By 1894, the Sears catalog had grown to 322 pages, featuring sewing machines, bicycles, sporting goods, automobiles and a host of other new items. Sears, Roebuck and Co. soon developed a reputation for quality products and customer satisfaction. By 1895, the company was producing a 532-page catalog. Sales were greater than $400,000 in 1893 and more than $750,000 two years later. The first Sears retail store opened in Chicago on February 2, 1925 in the Merchandise Building. This store included an optical shop and a soda fountain. The first freestanding retail store opened October 5, 1925 in Evansville, Indiana. During the summer of 1928 three more department stores opened in Chicago. In 1929 Sears took over the department store business of Becker-Ryan Company. In 1933 Sears tore down the old Becker-Ryan Company store in Englewood, and built the first windowless department store, inspired by the 1932 Chicago World's Fair. From the 1920s to the 1950s, Sears built many urban department stores. Starting in the 1950s, the company expanded into suburban markets, and malls in the 1960s and 1970s. In 1959, it had formed the Homart Development Company for developing malls.

Presented here is a rare and amusing and possibly one-of-a-kind Sears truck sign. It reads "Blow Horn/I'll Move Over/Your Sears Driver". It was most probably riveted to the back of a Sears truck as a courtesy to other drivers on America's highways in the 1940s and 50s. First I've seen in over 30 years of collecting and trading.
Additional Information
Product ID 845
Category Advertising, Automobiles, Tins, Cans, Signs, Bottles & Buttons
Circa 1940s-50s
Condition excellent with nice color and gloss, no chips and all four original grommets
Length 12.50 in [31.75 cm]
Height 5.00 in [12.70 cm]
Price 1200.00
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